A skill is a written procedure Claude Code runs the same way every time. They're the ones we run on live client work at Webprofits, tested on real campaigns and shared as they ship. You install them, run them on your brand, and each one reads what the last one wrote.
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Each skill reads what the one before it wrote. Brand Onboarding builds the context, and every skill after inherits it. That's why they're a chain, and why the order matters.
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You run Brand Enrichment, the Style Guide Builder and the Design System first. Then you run the Landing Page Builder, the Reverse Static Builder and Figma Statics. Then you launch, through the Meta connector.
02
The Meta and Google Ads audits read the account and say what's true about it. Performance Reporting turns the month into a report a client reads. Data Integrity checks every number on the way.
03
Measurement builds the dashboard. Onsite SEO turns it into a plan with a KPI per item. The content style guide, the brief and the writer then carry the content out.
04
The Klaviyo account skills diagnose the account and Email Copy writes the emails. The campaign skills build the draft, and the QA gates check copy, design and the built email before it sends.
05
Every skill writes to the same brand folder and reads from it, so any order that starts with Brand Onboarding works. New skills slot into the chain as they launch.
Start with Brand Onboarding. Every section after it reads what you wrote there. Each lesson carries the download, what the skill does and produces, and how to run it.
The lessons explain what's happening so you can make the calls. Claude does the reading, the building and the checking.
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You download one zip per skill, for Mac and Windows. You install it once and run it by name. We prove it on a Windows machine before it goes in.
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It explains what the skill reads, what it asks you, and what it writes. Every output lands in your brand folder, where the next skill reads it.
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You get the prompt to give Claude, the questions it will ask, and what to check before the output goes anywhere. There's no coding experience required.
We're a performance marketing agency, so the Library is what we use, in the order a brand goes through it. It's not a theory of skills.
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Every skill runs on a Webprofits account first. It goes in when it's proven on a real campaign, and it's shared as it ships.
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It works in-house, at an agency or as a founder. Every skill speaks to your brand, your account and your numbers, and writes to a folder you own.
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We update a lesson when its skill changes, and we announce new skills in New Drops inside the community the day they're ready.
Everything in the Academy is one membership. The other classrooms, the Skills Library, 3 live sessions a week and the AI Accelerators.
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The full-stack training, start to finish. The main program, and where everyone starts.
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Build your own Grok Bots for comms and insights, and know how they work so you can go past them.
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Any app your business never got, without writing code. Replace a subscription or take one to market.
From marketers who've been through it, and what they've built since.
I came in expecting a practical walkthrough and got that, but what stuck with me most was the reframing. The way you positioned Claude Code not as a tool to bolt onto your existing workflow, but as a fundamentally different way of operating.
Clear, well-paced, and obviously built by people who actually use this stuff every day. I walked away with both the confidence to get started and a completely new mental model for where marketing is heading.
The guys did a fantastic job of helping me really understand the foundations of Claude Code. They explained a lot of the fundamentals that allowed me to go away and implement a lot myself.
If you're a brand founder this will save you hours of trial and error. Well worth the time and money.
Before the course I was a bit anxious I was falling behind with AI, and now I feel at the cutting edge.
August was our biggest month in our business history by a long margin, and Claude Code played a large role in it. Thanks everyone for helping me get there!
Last month I spent hours trying to patch together 3 separate zaps (each with 8-9 steps) to automate our post-meeting summaries from Zoom. It was clunky and it wouldn't work correctly due to all the various break points.
This week, in 90 minutes Claude Code helped me build a new flow with one 2-step zap and a routine that runs on the hour. It automatically determines if it is a sales call, a client WIP call or an internal team call and sends the summary to the right client folder immediately.
Even for the smallest and most tedious tasks you can just get Claude to do it. So far I've had Claude fill out a legal form, organise 600+ Canva creative assets, recreate my entire SKU structure, create an entire product catalogue for Amazon, create my brand guide, reply to all of my emails and reorganise my mess of Google Drive.
I could go on but the list is literally endless. And honestly I'm still an amateur and newbie - I've only completed up to module 7 but I just couldn't wait to get started.
I'm still in the process of getting set up (it's A LOT!), but I'm really stoked that I got Claude Code to help me download all of our products from WooCommerce, input the LxWxH dimensions on 800 products following my rules, then reupload.
I created a master portal page just for us. It's got the key internal reports, a multi-client pulse with the current results for all clients that reorders based on who's underperforming and overperforming, and a card for every client. It's gone from needing to bookmark and remember where every single thing was to one single page.
Any ad that runs in Meta automatically gets pulled out, uploaded into Cloudflare Stream and tagged to our naming conventions, so the videos are immediately playable on the dashboard. The clients love it. It costs like ten bucks a month and it's so seamless.
I'm back because I finally launched my Shopify site yesterday that I built entirely with Claude, thanks to you.
There was so much data to untangle - all the variations and all the different things, all the settings. I've been copying SKUs for years, so I had to pull everything apart.
Shopify doesn't bring in actual parcel dimensions - you enter the Australia Post parcel sizes and it picks one. That's not good enough for us, it has to all be exact. So Claude has built me a tool that populates every order with the exact dimensions, which is a game changer - otherwise it's my warehouse manager putting in every single dimension.
I did a demo with my warehouse manager and she just kept going, oh, so I won't have to do that manually, or that manually. It will be huge.
One of the things I've been trying to build for a while is a system for us to apply for grants from the councils to run our events. So many fields to fill, and finding the council with a grant that links exactly to the event you're running. I tried it before this course and it was hopeless.
It connects to our membership tool, works out how many members are from each council, picks up where the events are happening, searches for grants in that council and fills everything in as a draft for me to review. It's so good, and I just love it.
Over the last couple of years I've been watching a lot of videos and getting involved in a few different groups, and this one's the one I've got the most out of. In terms of helping me get a return on my investment, I've found this one really good. Normally with the other ones I go, oh, I'm a bit busy.
I've been running the brand enrichment, product enrichment and Meta ads skills for a few products. It produced this presentation which I couldn't believe - to get thirty-six of these.
I can't believe how insanely valuable it is! I've been learning, building and experimenting with AI full-time for the last 18 months or so and have been running my own AIOS in Claude Code since May. But I've still learned so much in the Academy! I even took a 5K course that didn't teach me half of this stuff...
I love how you apply all of it in a very pragmatic way to agencies (which have been my habitat for the last 25 years so I can definitely see the value of it).
I'm doing much better than I was 6 months ago. I have this course, honestly, to thank for all of my success. I can do things faster, I can do things deeper, I can do things better.
The clients I work with are like, oh my God, that's incredible. The quality of work that I can do with Claude, because I can work faster, is insane.
If that's you, start with Claude Code for Marketers and come back with your brand folder ready.
Learn to solve problems with AI and run your entire marketing operation from Claude Code. The training, the specialist classrooms, the Skills Library, 3 live sessions a week and the AI Accelerators, all inside our private Circle community.
Less than $250 a week. No contracts.
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Everything you need to know before joining.
Start with Brand Onboarding, every time, because everything else in the Library runs on the context those skills build. They work out who the brand is, what it sells, what it can prove, who buys and how it looks, and they write it down once. Every skill you run after that reads it, so the landing page skill already knows your pain points and your competitors.
Yes, they do. The skills run in your own Claude Code, on your own accounts, so everything they produce stays with you. Each lesson gives you the download and explains what the skill does, what it produces and how to run it.
No, you don't have to build anything. Every skill has already been built and tested on live client work at Webprofits. You install them, run them and review what comes back, and there's no coding experience required. When you want a skill of your own, Module 06 of Claude Code for Marketers shows you how to build one.
Yes, they will. Every skill ships for both Mac and Windows. We run each one on a Windows machine ourselves before it goes into the Library, so you're not the first person to try it.
We add them all the time. When we build something for a client and it works, it goes into the Library. Every new skill is announced in New Drops inside the community, and we update the lesson whenever a skill changes.
They work together, and that's where most of the value is. Think of them as a chain. Brand Onboarding builds the context once. After that you run the campaign skills, the reporting skills, the SEO skills or the email skills, and each one reads what the last one wrote. That's how you can take a whole campaign live in a single session.
No, it's not. Every Academy member has the Skills Library as part of the one membership. It comes with the classrooms, the 3 live sessions every week and the AI Accelerators.