How we moved a 50+ person agency into Claude Code, the 4-part stack it runs on, how we operate inside it every day, and how you build the same thing for your brand.
Brands we've worked with
That gap is the entire reason this playbook exists. Claude is a chat window. Claude Code is an agent that runs on your computer, works inside your ad accounts, your email platform, your analytics and your website, and does the work.
In February 2026 we moved every team, every department and every client account into Claude Code. Not bolted onto the side of the old way of working, the system the agency now runs through.
Hundreds of marketers in our network have started using Claude Code. Most are getting a 10 to 20% gain. A small group is getting 10x and more. Same tool, same skill level. The playbook explains the difference.
Why the old way caps what you get out of AI. What the stack is that makes Claude Code work as an operating system. How the skills link. The HOW is taught step by step inside the Academy, and the playbook tells you exactly what's in there.
The stack is the computer. Skills are the operating system that runs on it. Every section builds one part of that picture.
Why "get Claude to write the first draft" caps the gain, and what the marketers getting 10x did instead.
Terminal, memory, connectivity, skills. What each part does, why a skill with no stack has nothing to run on, and the order you set them up in.
Claude Code forgets everything between sessions. The briefing file and the database that fix it, and the mistake most marketers make first.
How Claude Code works inside Meta, Google Ads, Klaviyo, Shopify, GA4 and every platform you already run on. Plus the free connector we start people on.
Landing pages, hosting, ad launches, static creative, email, keyword analysis, reports and tracking. Each one before Claude Code and now.
The 5 foundation skills, the order that works, and why every later skill stops and tells you which one you skipped.
The questions you'd ask a person on your team, asked of Claude instead. Why it needs access to every platform you can reach to answer them.
Module 01 of our training, given away. Install Claude Code with one command, install Wispr Flow so you can talk to it, open a folder, do one real job off your to-do list.
All 7 sections of the Library and every skill in them, one line each. Brand onboarding through to tracking and hosting.
Free. 29 pages. Yours straight after the form.
Read it in an evening. Then go straight to the last pages and do the first hour.
Module 01 of the training: install it, open a folder, and do one real job off your to-do list. Plus what you can build with it from there.
A way to look at every task you do and ask: am I bolting Claude onto the old job, or rebuilding the job? That one question is where the 10x comes from.
What goes in the briefing file, what goes in the database, and the 2 commands that save every session's decisions for the next one.
The connected-platform map from our own machines, the free connector to start on, and the daily-switch test for what to connect next.
Solve it by hand first, then skill it. The 5 foundation skills that every later skill depends on, and why you fix the enrichment, not the output.
Claude Code installed, Wispr Flow installed, a folder open and one real job off your list finished by talking, not typing. Today.
"The stack is the computer. Skills are the operating system that runs on it. Get the stack right and everything else follows."
Alex Cleanthous ยท Co-founder, Webprofits
No coding experience required.
The people who get paid for revenue, leads, retention and growth. You're typing plain English into a window and kicking off real marketing work.
Margins compressing, clients asking about AI. This is how a working agency runs on it, account by account.
Running paid, SEO and email with a small team. The stack that makes 1 person operate like 5.
Doing your own marketing, or watching your role shift under your feet. The map of where it's going, and the first hour to get there.
Enter your details and we'll email you the link to the 29-page PDF.
Free. No call, no pitch, no card. The playbook is yours either way.
Yes, and we use it for marketing. We're a performance marketing team running Meta, Google, Klaviyo and SEO across dozens of live client accounts, and we run the entire agency on it. You type plain English into a window and kick off real marketing work. No coding experience required. The playbook has a page on exactly why it looks daunting the first time and stops being daunting the second.
Claude.ai talks to you. You ask, it answers, you copy the answer back into your tools. Claude Code DOES the work with you. It runs on your computer, works directly inside your ad accounts, your email platform, your analytics and your website, and can run several pieces of work in parallel. Same intelligence, completely different surface. There's a full comparison inside.
It covers the WHY and the WHAT: the stack, how we operate, how the skills link, and what the Skills Library contains. It also gives away the first module of our training, so you can install Claude Code and finish your first real job today. The step-by-step HOW for memory, connections and skills is taught inside Webprofits Academy, and the last pages tell you exactly what's in there.
Because the gap between the marketers who've moved into Claude Code and the marketers who haven't is widening every day, and most of the people we talk to are still on the wrong side of it. On your own, the playbook gets you there in a few months. If you want the shortcut, the Academy is where we take marketers through it properly. Either way, the playbook is yours.