ClaudeMember of Anthropic's Claude Partner NetworkClaude

The thinking. If you can do anything, what do you do?

A full campaign took 4 to 6 weeks and a team. Now it's live in hours with Claude Code (in Terminal). So the whole game is the thinking.

IncludedThe ideas we run Webprofits onIncludedTaught in every classroomIncludedPractised live every week

$998 a month. No contracts. AI Accelerators included in Sydney and Brisbane.

Built by the team behind growth for

Lifecykel Ninja waterdrop Shark Good and Fugly LG Logitech Levi's TWOOBS REJUVAUS Aussie Broadband The Beauty Chef Husqvarna Polished Steak King Jojoba HipKids Bellamy's
20+
Years in growth marketing
$500M+
Ad spend managed
100%
Accounts on Claude Code
01 The new game

The cost of production is going to ZERO

For 20+ years, production was the biggest problem in marketing. That game is over.

01

Production was the slow part

A campaign needed a landing page, the ads and the emails. It took 4 to 6 weeks and a team of copywriters, designers, developers, media buyers and analysts. Every campaign was a big bet, and it had to work.

02

Now an idea is live in hours

With Claude Code (in Terminal) we build and launch a whole multi-channel campaign in one session, with the landing page, the creatives, the ads, the emails and the tracking. Making any asset, in any volume, costs nothing now.

03

The pressure moves to the thinking

Nobody says "we launch in 4 weeks" any more. If you can launch anything and the account still isn't growing, that's on the thinking. For the right person, that makes the game more fun.

02 The job

Task execution is dead. Strategic execution is the new game.

AI agents do the tasks now. What's left is the thinking, and it's the harder part.

01

Claude does the doing

It writes the page, builds the ads and pulls the report. It replaces the doing, and it leaves the thinking with you. It can sharpen your thinking, and some days you still say what the headline is yourself.

02

Your job is to direct and decide

You give the brief. The agents come back with the landing page, the ads and the emails. You say yes, no, do that again. Every skill we build exists to bring you to the point of decision faster.

03

You hold the whole strategy

Strategic execution is thinking of everything, executing all of it and having a reason behind it. Who's the market? What's the pain point? Is that the right hook? Those questions are the work now.

03 The 50X marketer

Everyone's about to be 10x. This is how you become 50x.

You can stay the same person and do 10 times more. To do 50 times more you have to change how you think about the work.

01

10x is the EASY part

You install the stack, stay the same person and do 10 times more. Soon that's the standard for everyone with AI. So where does the difference come from once everyone has it? It comes from how you think.

02

50x is a volume of PRECISE execution

You make 100 ads where you used to make 6, and 50 landing pages where you made one a quarter. That's more volume, higher quality and better performance at the same time. The one correlation we've found with performance is volume.

03

You judge the worst one

At 50x the building is easy. The hard part is looking at 100 things a day and deciding what goes live. You look at the worst ad in the set, because that's where volume starts to fail.

04 The rule

Ship something every day

It only counts when it's live. That one rule keeps you honest in Claude.

01

Live is the only score

Shipping means it's gone out into the world and reached someone else. The research, the preparation and a clever setup count for zero until then. It's easy to spend a day in Claude and feel like you've done something.

02

You learn in the shipping

Take something live today and you have data tomorrow. That tells you the next thing to do. Wait until you understand everything and you'll wait a long time, because there's so much to understand.

03

Start small and stack

Ship a small thing on day one, then another on day two. The small thing becomes a large thing because you keep stacking on it. A whole campaign live in an hour started as one competitor analysis.

05 The levels

Everyone's in AI. There are levels.

Almost everyone is stuck at the task level. The distance from there to where the work now happens is bigger than it looks.

01

Most people stop at the task

They ask for one thing, it comes back looking good and they're done. Between a single task and full automation there are about 30 levels. You climb them by stacking one thing on top of the last.

02

Terminal is the power user move

Every expert developer we ask works in Terminal, so that's where we work. It's plain to look at, so you keep going. It's a little technical for a couple of weeks, and people who come through it stay.

03

Then it's how you use it

The stack is the foundation, and you reach it by executing. After that the range widens between people who are in Terminal and people who are accelerating. The difference is how you think about a session.

06 The stack

Infrastructure you keep

Every AI company wants to hold your context. In the Academy you learn to own it.

01

Your context lives in your own accounts

Your data sits in Supabase. Your files and your skills sit in GitHub. The folder structure is yours. Claude Code runs on top of all of it and reads it at the start of every session.

02

The model is one layer

The stack is independent of any model. If Claude Code went away tomorrow, everything would be set up the same and you'd point another model at it. If you have to move, you move.

03

It compounds every session

You run startup at the start of a session and wrapup at the end. Every session adds to what the next one knows. It's faster each time and it remembers everything, and it stays yours however the tools change.

What's on

3 live sessions with us every week

This is what we work on with you, live. There's a Consulting Call on Monday, a Skills Session on Wednesday and a Live Build Session on Friday, plus the AI Accelerators in person every month.

Every Monday

Consulting Call

Come with your questions, beginner to advanced. Open Q&A, any topic, any level. 2pm Sydney, recorded.

Every Wednesday

Skills Session

A skill built live or walked through, so you leave with it running. 2pm Sydney, recorded.

Every Friday

Live Build Session

Alex builds live, start to finish. Some weeks his own projects, some weeks something for a member. Live only, never recorded.

Every month

AI Accelerators

One day with us, in person, groups of 10. Sydney and Brisbane, and more locations as members join. Included.

One membership

Your membership also includes...

Everything in the Academy is one membership. The other classrooms, the Skills Library, 3 live sessions a week and the AI Accelerators.

01

Claude Code for Marketers

The full-stack training, start to finish. The main program, and where everyone starts.

  • 14 modules and 115 lessons, from installing Claude Code to a campaign live in one session
  • The 6-hour live training replay, plus every lesson added since
  • The stack: terminal, connections, memory, skills. Set up once, compounds every session
  • No coding experience required. We walk you through installing everything
Claude Code for Marketers

02

The Claude Code Skills Library

The skills we run on live client work, yours to install. Tested on real campaigns, shared as they ship.

  • 8 sections, in the order a brand goes through them: brand onboarding, operating Claude Code, deeper thinking, reporting and audits, marketing execution, agentic SEO, tracking and hosting, email
  • Install them as-is or adapt them to your brand. Every one is a written procedure Claude Code runs the same way every time
  • New skills added as we build them, never on theory
  • The next unlock opens as you complete the classroom
The Claude Code Skills Library

03

GrokBot for Marketers

Build your own Grok Bots for comms and insights, and know how they work so you can go past them.

  • 50 lessons, one module at a time, from your first bot to a team of them
  • An EA, a chief of staff, a bot per project and a bot per client
  • The team pack: the bots, skills, messages and permission rules to roll out to your team
  • Every routine built live, so your exports and reports run without you
GrokBot for Marketers

04

Build web apps with Codex + Astra

Any app your business never got, without writing code. Replace a subscription or take one to market.

  • Describe the app, answer the questions, and Claude Code builds it in an afternoon
  • Codex and Astra as the tech lead: audits what was built and signs it off before it goes live
  • Dashboards, portals, forms, a CRM, a booking app, the internal tools nobody built
  • Hosted on GitHub and Cloudflare. Push to main and it's live
Build Web Apps with Codex + Astra
Testimonials

What marketers say after the Claude Code training.

From marketers who've been through it, and what they've built since.

5 stars
"A fundamentally different way of operating

I came in expecting a practical walkthrough and got that, but what stuck with me most was the reframing. The way you positioned Claude Code not as a tool to bolt onto your existing workflow, but as a fundamentally different way of operating.

Clear, well-paced, and obviously built by people who actually use this stuff every day. I walked away with both the confidence to get started and a completely new mental model for where marketing is heading.

StephanieOperations Manager
5 stars
"This will save you hours of trial and error

The guys did a fantastic job of helping me really understand the foundations of Claude Code. They explained a lot of the fundamentals that allowed me to go away and implement a lot myself.

If you're a brand founder this will save you hours of trial and error. Well worth the time and money.

DavidBrand Founder
5 stars
"The best thing I've invested in in recent memory

Before the course I was a bit anxious I was falling behind with AI, and now I feel at the cutting edge.

August was our biggest month in our business history by a long margin, and Claude Code played a large role in it. Thanks everyone for helping me get there!

MitchAgency Founder
5 stars
"It got it right first go

Last month I spent hours trying to patch together 3 separate zaps (each with 8-9 steps) to automate our post-meeting summaries from Zoom. It was clunky and it wouldn't work correctly due to all the various break points.

This week, in 90 minutes Claude Code helped me build a new flow with one 2-step zap and a routine that runs on the hour. It automatically determines if it is a sales call, a client WIP call or an internal team call and sends the summary to the right client folder immediately.

LukeAgency Founder
5 stars
"Once you go in you never come out

Even for the smallest and most tedious tasks you can just get Claude to do it. So far I've had Claude fill out a legal form, organise 600+ Canva creative assets, recreate my entire SKU structure, create an entire product catalogue for Amazon, create my brand guide, reply to all of my emails and reorganise my mess of Google Drive.

I could go on but the list is literally endless. And honestly I'm still an amateur and newbie - I've only completed up to module 7 but I just couldn't wait to get started.

QuanEcommerce Founder
5 stars
"I got Claude Code to input the dimensions on 800 products

I'm still in the process of getting set up (it's A LOT!), but I'm really stoked that I got Claude Code to help me download all of our products from WooCommerce, input the LxWxH dimensions on 800 products following my rules, then reupload.

CrystalEcommerce Founder
5 stars
"The single best thing I have done, both for me and my team

I created a master portal page just for us. It's got the key internal reports, a multi-client pulse with the current results for all clients that reorders based on who's underperforming and overperforming, and a card for every client. It's gone from needing to bookmark and remember where every single thing was to one single page.

Any ad that runs in Meta automatically gets pulled out, uploaded into Cloudflare Stream and tagged to our naming conventions, so the videos are immediately playable on the dashboard. The clients love it. It costs like ten bucks a month and it's so seamless.

LiamAgency Founder
5 stars
"I built my Shopify site entirely with Claude

I'm back because I finally launched my Shopify site yesterday that I built entirely with Claude, thanks to you.

There was so much data to untangle - all the variations and all the different things, all the settings. I've been copying SKUs for years, so I had to pull everything apart.

IsabelEcommerce Founder
5 stars
"Claude has built me a tool that populates every order with the exact dimensions

Shopify doesn't bring in actual parcel dimensions - you enter the Australia Post parcel sizes and it picks one. That's not good enough for us, it has to all be exact. So Claude has built me a tool that populates every order with the exact dimensions, which is a game changer - otherwise it's my warehouse manager putting in every single dimension.

I did a demo with my warehouse manager and she just kept going, oh, so I won't have to do that manually, or that manually. It will be huge.

DebEcommerce Founder
5 stars
"I built it with Fable and it just did it

One of the things I've been trying to build for a while is a system for us to apply for grants from the councils to run our events. So many fields to fill, and finding the council with a grant that links exactly to the event you're running. I tried it before this course and it was hopeless.

It connects to our membership tool, works out how many members are from each council, picks up where the events are happening, searches for grants in that council and fills everything in as a draft for me to review. It's so good, and I just love it.

MarionaSenior Marketing Operations Manager
5 stars
"This one's the one I've got the most out of

Over the last couple of years I've been watching a lot of videos and getting involved in a few different groups, and this one's the one I've got the most out of. In terms of helping me get a return on my investment, I've found this one really good. Normally with the other ones I go, oh, I'm a bit busy.

I've been running the brand enrichment, product enrichment and Meta ads skills for a few products. It produced this presentation which I couldn't believe - to get thirty-six of these.

MattOwner of 38 retail stores
5 stars
"I even took a 5K course that didn't teach me half of this stuff

I can't believe how insanely valuable it is! I've been learning, building and experimenting with AI full-time for the last 18 months or so and have been running my own AIOS in Claude Code since May. But I've still learned so much in the Academy! I even took a 5K course that didn't teach me half of this stuff...

I love how you apply all of it in a very pragmatic way to agencies (which have been my habitat for the last 25 years so I can definitely see the value of it).

Joris25 years in agencies
5 stars
"I have this course to thank for all of my success

I'm doing much better than I was 6 months ago. I have this course, honestly, to thank for all of my success. I can do things faster, I can do things deeper, I can do things better.

The clients I work with are like, oh my God, that's incredible. The quality of work that I can do with Claude, because I can work faster, is insane.

AngeliqueMarketing practitioner with 2 clients
Membership

Join Webprofits Academy

Learn to solve problems with AI and run your entire marketing operation from Claude Code. The training, the specialist classrooms, the Skills Library, 3 live sessions a week and the AI Accelerators, all inside our private Circle community.

Monthly membership
$998/month

Less than $250 a week. No contracts.

  • Full access to every classroom, the Skills Library and the calls
  • 3 live sessions with us every week, Mon, Wed and Fri
  • AI Accelerators included in Sydney and Brisbane
Join Webprofits Academy

Get instant access to the full platform. By joining you agree to the membership terms.

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Included inside the Academy

  • Claude Code for Marketers - the full stack training, 14 modules and 115 lessons, fully recorded, plus the classroom
  • GrokBot for Marketers - 50 lessons and the team pack, your own bots for comms and insights
  • Build web apps with Codex + Astra - any app without writing code, with the tech lead that signs it off
  • The Claude Code Skills Library - every skill we run on live client work, yours to install, with the next unlock as you complete the classroom
  • 3 live sessions a week - Monday Consulting Call, Wednesday Skills Session, Friday Live Build Session
  • AI Accelerators - one day with us every month, in person, in Sydney and Brisbane
  • The Lead Generation and eCommerce Scaling Playbooks - every channel end to end
  • The eCommerce Masterclasses - attribution, promotional strategy and scaling on Meta
  • The full Claude Marketing Stack - everything that plugs into Claude Code
  • Private operator community inside Circle - the chat spaces our team is in every day