Core training agenda: 12 sections · 6 hours · Live demo session

Claude Code Training for Marketers: the core training agenda

The full agenda of the 6-hour core training, in 12 sections, the last of them a 2-hour live demo session. It's the system Webprofits runs every day, from the mindset to the live builds, and it sits in the classroom next to the 115 step-by-step lessons.

See the course outlineSee the Skills Library outlineSee the Academy walkthroughSee the success stories

Core Training Agenda

The core training, section by section.

What the 6-hour core training covers, in order.

6 parts · 12 sections · 1 live demo session

Part 1

Mindset

Mindset before tools. Get the frame right and the tools click.

  • You are not your skillThe reframe most experienced marketers never get.
  • Rethink processes from scratchWhy optimising the old workflow makes it worse.
  • Speed to valueThe rule that quietly doubles output.
  • The Claude TriadSpeed + quality + time - the old rule just got rewritten.
  • Volume of impactful workThe 1000x question most marketers never ask.
  • CompoundingThe single concept that explains why this scales.
  • Context is everythingWhat experienced marketers don't realise has changed.
  • Sunk cost + rapid learningThe two disciplines that keep you ahead.
  • One person, the work of 5If you're not, you're using it wrong.

Part 2

Foundations + how it works

4 things that must connect. Miss one and it all falls apart.

  • The 4 foundationsGet these four right and everything else compounds.
  • Claude CodeInstall once. The only typing you'll ever do.
  • Database (memory layer)The trap nobody warns you about. The fix that holds.
  • GitHubWhy this stops being for developers.
  • ConnectorsThe tier most marketers never use.
  • Permissions + safetyWhen to slow down. When to move fast.
  • The ENV fileThe one thing you NEVER paste into Claude.
  • Ask Claude Code itselfThe move that separates marketers who get stuck from marketers who don't.

How a session actually works. The shape of every good one.

  • The 3 ways you interactMaster 3 inputs and you can do everything.
  • Anatomy of a sessionSkip the closing step and you lose the work.
  • Live demo: a session start to finishWatch a real session unfold.
  • Recovering lost sessionsThe 30-second move that brings everything back.
  • Multi-session workflowWhy your best operators run 4 sessions at once.
  • The dashboard patternIf you can't share your work, it doesn't exist.

Part 3

The engine - skills, MCPs, Routines

Where your methodology becomes encoded. Where compounding starts.

  • What a skill isWhy one tiny file changes every future session.
  • Simple → Medium → ComplexThe build path that gets you to leverage faster.
  • Pick your first skillPick the wrong one and you waste a week.
  • Workflow vs Thinking skillsGet the order wrong and you waste your highest-leverage hours.
  • The 8 thinking skillsThe thinking stack we run across every account.
  • The stack patternHow short prompts replace long sprints.
  • The skill budgetThe hidden limit that quietly breaks your skills.
  • Live demo: Build a workflow skillA real task turned into a skill. Live.

Connect Claude Code to every platform you use.

  • What an MCP actually isWhy most of your dashboards are about to disappear.
  • The MCP search-growth chartThe chart that shows the shift the market is making.
  • Read MCPs vs Write MCPsThe convention that stops live-account disasters.
  • The Webprofits stackThe 9-platform stack we run on every client.
  • Live demo: a real MCP queryPlain English in. Live data out.
  • When there's no MCPThe fallback that closes 90% of the gaps.
  • The CLI tierThe connector tier most marketers don't know exists.
  • Manage MCPs per projectThe config pattern that keeps sessions lean.
  • The bottom lineThe new rule. API-first is non-negotiable.

Skills that run on a schedule, without you.

  • What a routine isThe first time work runs fully outside your terminal.
  • The shift - local to cloudWhy this is the next-level compounding shift.
  • The starter RoutinesThe 5 we tell every new member to set up first.
  • Live demo: Build a routineBuilt and scheduled in minutes. Live.
  • Routines + Skills + MCPsThe trifecta. Your operation runs itself.

Part 4

Compounding discipline

How to structure projects so they don't fall apart.

  • Why big briefs failThe chunking discipline that ships.
  • The Superpowers pluginThe free plugin we use on every project bigger than half a session.
  • The planning workflowThe structure for the work that actually matters.
  • Folder structure - the systemWhat breaks when you skip it.
  • The 4 folder patternsPick the wrong one and you'll rebuild in 6 months.
  • Multi-computer syncThe combo that lets you work from anywhere.
  • When to reorganise (carefully)The systematic move that doesn't burn down references.

The discipline that keeps your sessions fast.

  • Tokens - the cost metricWhy output costs more than input.
  • The 50% ruleWhy quality degrades earlier than you think.
  • The monitoring tool we install on day oneOnce you see it, you can't unsee it.
  • Model switching - the power user moveThe mid-session move that cut our token bill the most.
  • The output reducersThe compression stack we run.
  • Multi-session + RAMRun multiple sessions in parallel - if your laptop can handle it.

The layer that separates the marketers who keep using Claude from the ones who quietly stop.

  • You are the quality layerAI hits the standard you set.

Part 5

Use cases by core function

The marketer's superpower: build context BEFORE executing.

  • The mistake everyone makesWhy context-first 10x's everything that follows.
  • Treat every project like a new jobThe 5 things every marketer should research on day 1.
  • The onboarding skill patternBuild it once. Run it on every new brand.
  • Why this 10x's everythingWhy the first 30 minutes compound for years.

Every core marketing function, broken into component skills. Plus what we actually run at Webprofits.

  • The channel mapEvery channel - plus the four foundations beneath them.
  • Onboarding a new brandThe skill that runs first on any new brand.
  • Briefs + style guidesBuilt once per brand. Used forever.
  • Reporting + dashboardsBuild it once. Make it run itself. Forever.
  • AuditsSingle-skill audits across every platform.
  • Landing pagesThe biggest leverage in lead gen, end to end.
  • Channel execution by functionPaid search, paid social, email + SMS, SEO, CRO - the same skill pattern across every channel, lead gen and ecomm.
  • The bottleneck shiftWhere the new bottleneck lives.
  • Live demo: Meta creative analysisPull every winner. Pattern-match. Feed the next brief.
  • What our Lead Gen squad runs in productionThe skills our Lead Gen squad ships against real client accounts.
  • The static ad scaling workflowThe workflow that scales static ads at volume.
  • What else our Ecomm squad runsThe full stack behind every ecomm account we run.
  • Operational use casesThe skills that make the agency run, not just the campaigns.

Part 6

The live demo session

Real work in real time, across several sessions at once. None of it premeditated.

  • Full brand enrichment, liveA brand suggested in the chat: competitors, personas, claims, regulatory, keyword research and a dashboard.
  • A Meta campaign launched end to end7 ads, primary text and headlines written from the style guide, deployed through the connector.
  • A suburb landing pageCopy adapted from the master template for a services brand, ready for review.
  • A style guide refreshed from live dataFresh Google Ads performance pulled into the same brand's style guide.
  • A new landing page off the campaignAn agency-targeted page for the Academy, generated and ready to deploy.
  • Why it all fit in an hourThe context was already in place and the skills already existed. Build context once, build skills on real tasks, compound.

FAQ

Questions about the core training

What's in the live demo session?

Section 12 is the second live session, about 2 hours: a full brand enrichment for a brand suggested in the chat, a Meta campaign of 7 ads launched end to end through the connector, a suburb landing page, a style guide refreshed from live Google Ads data and a new agency landing page for the Academy, all running in parallel. Sections 3, 4, 5, 6 and 11 carry their own live demos too - a full session start to finish, a workflow skill, an MCP query, a Routine and a Meta creative analysis.

Do I watch the core training before the lessons?

There's no required order. The core training is the full system in one sitting; the 115 lessons are the same system step by step. Watch it for the shape of the system, then use the lessons to build it, or go straight to the module closest to the job in front of you.

How long is the core training?

6 hours, in 12 sections across 6 parts: mindset, the foundations, the engine (skills, MCPs and Routines), the compounding discipline, use cases by core function, and the live demo session.

Where is the core training hosted?

Inside Circle at members.webprofitsacademy.com.au, alongside the classroom lessons, the consulting call replays and the community, with desktop and mobile apps.

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