Who gets the Skills Library?

Full Academy members. The standalone Claude Code training comes with the Starter Skill Pack from Module 14, not the Library.

Which section do I start with?

Brand Onboarding. Everything in the Library runs on context: who the brand is, what it sells, what it can prove, who buys and how it looks. Those skills build it once, and every skill after reads it.

Where do the skills run?

In your own Claude Code, on your own accounts. Each lesson carries the download, what the skill does and produces, and how to run it. The training's Module 06 covers how skills work and how to build your own.

Do I need to build anything?

No. The skills are built and tested on live client work at Webprofits. You install them, run them and review the output. No coding experience required.

How often do new skills land?

All the time. Every new skill is announced in New Drops inside the community, and a lesson is updated when its skill changes.

How do the skills connect?

They're a chain, not a list. Brand Onboarding builds the context once, and every skill after it reads that context. Run the campaign chain, the reporting chain, the SEO chain or the email chain, or chain them your own way: every skill writes to the same brand folder and reads from it.

Skills Library Outline: 8 Sections

Each skill reads what the one before it wrote. You answer the questions once, in Brand Onboarding, and every skill after inherits them.

1
The campaign chainBrand enrichment, the style guide builder and the design system, then the landing page builder, the reverse static builder and Figma statics, then launch through the Meta connector.
2
The reporting chainThe Meta and Google Ads audits read the account, performance reporting turns the month into a client-ready report, and data integrity checks every number on the way.
3
The SEO chainMeasurement builds the dashboard, on-site SEO turns it into a plan with a KPI per item, then the content style guide, the brief and the writer carry the content.
4
The email chainThe Klaviyo account skills diagnose, email copy writes, the campaign skills build the draft, and the QA gates check copy, design and the built email before it sends.
5
Your own chainEvery skill writes to the same brand folder and reads from it, so any order that starts with Brand Onboarding works. New skills slot into the chain as they launch.

Everything in this library runs on context. These 6 skills build it: who the brand is, what it sells, what it can prove, who buys, how it looks and how it talks, written down once where every other skill can read it.

1.1
Start hereThese 6 skills build it: who the brand is, what it sells, what it can prove, who buys, how it looks and how it talks.
1.2
Design SystemDesign System is your brand's rules written where Claude Design can follow them - exact colours, real fonts, voice and copy rules.
1.3
Brand StyleBrand Style is your brand as a design system every other skill in the library reads.
1.4
Brand EnrichmentBrand Enrichment is the first skill we run on any new brand.
1.5
Product EnrichmentProduct Enrichment is the research run that happens once per product before any ad, email or landing page copy is written for it.
1.6
Service EnrichmentService Enrichment is the research run that happens once per service before any ad, landing page or email is written for it.
1.7
Style Guide BuilderStyle Guide Builder reads 24 months of a brand's ads and emails across Meta, Google Search, Performance Max and Klaviyo, scores every one against the money it made.

How you work in Claude Code every day: how a session starts and ends so nothing is lost, how the instruction file Claude reads every session stays lean, how your keys and published pages stay locked down, and how every number in a deliverable earns its place.

2.1
Start hereThese skills are about how you work in Claude Code every day: how a session starts and ends so nothing is lost.
2.2
Full Memory System2 commands and 1 database: /wrapup saves everything a session did to your Supabase, and /startup loads only the workstreams you're about to touch.
2.3
CLAUDE.md AuditThis skill reads yours line by line, marks each one KEEP, MOVE, DELETE or TIGHTEN, names where every moved line goes - a project file, a path-scoped rule, a skill.
2.4
Claude Security AuditWorking safely with Claude Code comes down to 5 layers: deny rules, the .env guard hook, scripts holding the keys, keys in a password manager.
2.5
Security AuditPoint this skill at any repo on your machine and it answers 2 questions: what is exposed, and is it safe to publish.
2.6
Encryption SetupPoint this skill at any repo you publish through GitHub Pages and it puts real encryption in front of the pages that shouldn't be public.
2.7
Data IntegrityData Integrity is the set of rules every number has to obey while Claude Code is building a report, a dashboard or a deck.
2.8
Anti-FabricationEvery number and factual claim in a deliverable has to trace to a source, or it doesn't go in.
2.9
Fact-CheckFact-Check drops a claim into a real research loop instead of answering from memory.
2.10
CLAUDE.md TightenThis skill scans every CLAUDE.md under a folder, says which ones have grown past the point where they cost you.
2.11
Skill Model RefreshMost skills name a model somewhere, and those names go stale without a sound. This skill finds every pin and moves it to the current model of the same tier.

Most of what you do in Claude Code is execution: audits, pages, reports, ads. These skills are for the decision that sits underneath all of it: which offer to lead with, whether to restructure the account, whether the plan you're about to pitch survives the people who have to say yes.

3.1
Start hereThese skills are for the decision that sits underneath all of it.
3.2
CouncilName a decision and its options, and this skill has Claude argue it from 3 to 5 perspectives that want different things - the builder, the accountant, the client.
3.3
First PrinciplesPoint this skill at an approach you're second-guessing and Claude lists every assumption baked into it, challenges each one, keeps only the handful that are true.
3.4
Iterative DepthName a complex problem and this skill has Claude examine it through 3 to 6 lenses in turn - financial, operational, competitive, risk - recording what each reveals.
3.5
Red TeamPaste a strategy, plan or pitch and this skill has Claude attack it from 6 adversarial roles - competitor, sceptic, client, pessimist, regulator.
3.6
CreativeTell it what you're making, who it's for and the one constraint, and this skill has Claude generate 10 or more ideas across 8 angles - obvious, contrarian, analogy.

The skills that read an account and say what's true about it: the audits and the report.

4.1
Start hereThe audits read a Meta or Google Ads account, or a competitor's Ad Library, and hand back a report you can act on the same day.
4.2
Meta Ads AuditPoint this skill at one Meta ad account and it produces a report a media buyer or account director can act on the same day: what's winning.
4.3
Competitor Meta Ads ReviewPoint this skill at a competitor's Facebook page, or several at once, and it pulls every ad in their Ad Library, downloads the creative.
4.4
Ecommerce Google Ads AuditPoint this skill at any ecommerce Google Ads account and it produces a client-ready dashboard in your brand: what the account spent and returned over 13 months.
4.5
Leadgen Google Ads AuditPoint this skill at any lead-generation Google Ads account and it produces a client-ready dashboard in your brand: spend and leads over 13 months.
4.6
Performance ReportingPerformance Reporting turns a month of account data into a client-ready HTML report - Google Ads, Meta Ads, SEO, Klaviyo, or all of them.

The skills that make the marketing: Meta ads, designed assets, landing pages, copy, and any of it in another language.

5.1
Start hereEvery one reads from Brand onboarding and stops if the brand isn't set up, so what comes out is in the brand's voice and look without you briefing it each time.
5.2
Full Landing Page BuilderGive it a client's website, the offer and who the traffic is, and it builds a complete, ready-to-launch landing page: the business researched.
5.3
Direct Response CopywritingThis turns Claude into a direct response copywriter trained on the canon: 3 foundational books and 533 classic ads from 13 of the best to ever do it.
5.4
Claude Design (training)Ads, video, landing pages and decks - made by describing what you want in plain English.
5.5
Claude DesignClaude Design is how you make ads, videos, landing pages and decks by describing what you want.
5.6
Statics at scale with Figma (explained)Every static ad we've launched since we connected Figma was made the same way: Claude opens our designer's frame in Figma, clones it, and swaps the text.
5.7
Figma StaticsGive it a link to one designed frame in Figma and it comes back with a set of ads and a page to approve them on: the copy written in the brand's voice.
5.8
Meta Ads CreativeMeta Ads Creative turns a product that's already been through brand enrichment, product enrichment and the style guide builder into a launch-ready Meta ad pack.
5.9
TranslatePaste text, name a language, and this skill translates it so it reads like a native speaker wrote it.
5.10
Reverse Figma Static BuilderGive it a brand and a product and it builds a set of 8 static ads as layered, editable Figma frames in the brand's own fonts, from the brand's design language alone.

SEO now means 3 things at once: ranking in Google, being the answer when a customer asks ChatGPT, Gemini or Perplexity, and being readable by the AI agents that will shop and research on people's behalf. These skills run it end to end, from nothing measured to content going out with a number against it.

6.1
Start hereIt's one programme, and these skills run it end to end: from nothing measured to content going out with a number against it.
6.2
Agentic SEO MeasurementPoint this skill at a business that has never had an SEO baseline and it builds a live dashboard from one 10-minute run: non-branded traffic, organic revenue, rankings.
6.3
Agentic Onsite SEOPoint this skill at your site and it grades a sample of your pages against 39 on-page rules, for Google and for the LLMs: is each page quotable as well as crawlable.
6.4
Service Pages Style GuidePoint this skill at a brand and it builds the guide that makes its service, product and category pages convert, rank, and get quoted by LLMs like ChatGPT.
6.5
Content Style GuidePoint this skill at a brand and it builds the blog and long-form writing guide every content skill downstream reads before it writes a word: voice, register, AU English.
6.6
Content BriefPoint this skill at a topic, a row on a content plan or a flagged article and it writes the brief a writer works from: grounded in the client's style guide.
6.7
Content WriterHand this skill an approved brief and it produces a finished, fact-checked article in the client's voice that has passed every gate.

The 2 things under every campaign that nobody sees until they break: whether the platforms are told about your conversions correctly, and whether the website serving those conversion pages is set up so the tracking can match them. Written entirely from how we moved Webprofits Academy and Webprofits onto GitHub + Cloudflare Pages.

7.1
Start hereThis section is written entirely from our own experience: how we moved the hosting for Webprofits Academy and Webprofits onto GitHub + Cloudflare Pages.
7.2
Conversion tracking (explained)Blockers, redirects, hosted checkouts and view-through counting mean that's a fraction of the truth, credited to the wrong campaign.
7.3
Conversion TrackingPoint it at your site and it builds the tracking we run on our own: a database you own, the functions that report every lead, purchase and booking to Meta.
7.4
Website hosting (explained)Both our sites used to sit on a shared server, updated by FTP. Now each one lives in a GitHub repository and is served by Cloudflare Pages.
7.5
Website HostingPoint it at a lead generation site or a set of landing pages - new, or moving off another host - and it puts them live on Cloudflare Pages from a GitHub repository.
7.6
Campaign Launch (live demo)This is a full recording of us launching a new Klaviyo campaign for Webprofits, from idea to live on Meta, in one Claude Code session.

Email is the channel every brand owns and most run on habit. These skills run a Klaviyo account the way we run one: audit it, find the money, write the copy, gate it 3 times, build it, and read the numbers every week.

8.1
Start hereThese skills run a Klaviyo account the way we run one for a client: audit it, find the money, write the copy, gate it 3 times, build it, and read the numbers every week.
8.2
Klaviyo Account4 skills that take a Klaviyo account from "nobody knows what's in it" to a scored diagnosis, a list of audiences worth building, and a weekly read that says what broke.
8.3
Email CopyOne skill writes every word a customer reads from the brand through email, SMS or a form: campaigns, all 26 flows, popups and waitlists.
8.4
Email Campaign3 skills and a workbook that run a campaign from brief to a verified Klaviyo draft.
8.5
Email QAThe copy gate runs on a document before a designer touches it.
8.6
Klaviyo Flow3 skills that read, plan and build the flows, the automations that earn every day.
8.7
Klaviyo Form2 skills for the forms on the site: the popup, the flyout, the full-page takeover, the embed and the banner.

Claude Code Skills Library: the outline

The Library, section by section.

A chain, not a list

The 8 sections

Questions about the Skills Library

Run your marketing
through Claude Code.