For agency owners running 10+ live client accounts
Claude Code Training + Skills Library • Lead Gen + eCommerce Playbooks • Group Consulting Calls
Built by a 50+ person performance agency running every client through
Claude Code. Now showing agency teams exactly how we did it.
No coding experience required. Cancel anytime.
Industry Experience + Partners
50+
Specialist Team
$500M+
Ad Spend Managed
10x
Output Increase
The Problem
If you run an agency, the maths on Claude Code is hard to ignore. But every tutorial out there is built for developers shipping apps - not for the team running 30+ live client accounts.
No chat window. No friendly interface. It's the black screen with the blinking cursor your marketing team has probably never opened. Getting started requires npm, Homebrew, GitHub, and API keys - things most agency operators have never touched. The Academy walks your team through installing everything from scratch.
They talk about repos, commits, and CI/CD pipelines. Nobody's showing your team how to audit a client's Google Ads account in minutes, pull live performance reports across every channel, or launch Meta campaigns from Terminal. This Academy is built for agencies, not engineers.
Agencies run on volume - 10+ platforms across dozens of client accounts. Claude Code connects to all of them at once and does real work across every one, every client. Per-client reports that took half a day - 5 minutes. Account audits that took hours - minutes. The leverage is massive - but only if someone shows your team how.
The Claude Code Training Academy shows your agency team exactly how. Step by step. No coding experience required.
Real Results
We're not developers. We're a 50+ person performance marketing agency managing Meta, Google, Klaviyo, TikTok, and SEO across dozens of live client accounts. Every department now runs on Claude Code.
🔥 Reporting
Client-ready performance reports used to eat our team's first week of every month. Every client. Every channel. Now Claude Code connects to Google Ads, Meta, GA4, Klaviyo - pulls live data, runs cross-channel analysis, produces branded reports with charts and insights. In minutes. On demand.
🔥 Audits
A proper Google Ads audit used to take our team hours per client. Across 30+ accounts that's a senior analyst's whole month. Now Claude Code connects directly to each account, pulls EVERYTHING - campaigns, ad groups, keywords, search terms, change history, impression share, auction insights - and analyses every single data point simultaneously. Doesn't sample. Doesn't skim.
🔥 Campaigns
We now write ad copy, upload creatives, and launch Google and Meta campaigns directly from Terminal. Across every client account we manage. No more toggling between platforms, no more login fatigue.
🔥 Meta Ads
We now generate ad images, write post copy from proven patterns, upload creatives to Meta, and create ad sets with targeting and budgets - all from Terminal. Entire campaigns for any client go from nothing to live in one session.
🔥 Copywriting
We extracted every piece of ad copy and email copy across every client account - headlines, descriptions, subject lines - along with performance metrics. Turned it into brand-specific style guides that generate on-brand copy every time. One per client.
🔥 Landing Pages
We now describe what the client needs and Claude Code builds the page - copy, design, responsive layout, performance optimised. Push to GitHub and it's live. No designer, no developer, no CMS. Every client gets work that used to need a full team.
We feed Claude Code each client's Klaviyo campaign calendar, copy style guide, and past performance. It builds full email sequences - subject lines, body copy, and flow logic. The team just reviews, refines, and launches. Across every ecom client we manage.
🔥 Skills
Every workflow we built saves as a skill - a markdown file Claude Code follows next time. Per-client reporting, audits, copy extraction, lifecycle builds. What used to be manual work runs with a single command, or as a Managed Agent that runs on a schedule across the whole roster.
🔥 Proposals
Competitive research, strategy recommendations, branded HTML presentation - all from a brief. What used to take a strategy team 2-3 days now gets built and published in hours. Pipeline velocity changes when proposal turnaround drops 90%.
What's Inside
Three pillars. One membership. The same systems Webprofits uses to run our 50+ person agency every day - across lead gen, ecommerce, and AI.
The Stack
Most courses teach Claude Code in isolation. The Academy covers the complete marketing stack - every tool that plugs into it, every connection your agency needs to run client work end to end, and why each one matters.
🔥 Claude Code Pro / Max
Claude Code runs on your machine. Pro ($20/mo) gets you started. Max ($100-$200/mo) is what we recommend - higher usage limits, Opus access, and the headroom to run all-day sessions without hitting walls. The Academy shows you exactly which tier fits your workload.
🔥 MCPs
MCPs (Model Context Protocol servers) are how Claude Code talks to Meta Ads, Google Ads, Klaviyo, Notion, Slack, Stripe, Xero, Google Sheets, and 50+ more. One setup, every platform connected, live data on demand. The Academy walks you through every connection.
🔥 APIs
Every platform worth using has an API. Once you understand how to use them with Claude Code, the list of tools you can connect to is effectively unlimited. The Academy teaches the mental model so you stop being locked out of your own data.
🔥 GitHub
GitHub stores your skills, tracks changes, and - through GitHub Pages - publishes landing pages, dashboards, and reports to a live URL for free. Every deliverable you build has a public home. The Academy shows you how to set it up in minutes.
🔥 Supabase
Supabase is the database behind everything. Member intake forms, project memory, session history, brand knowledge, extracted data from audits and reports. Claude Code reads and writes to it so every session picks up where the last one left off - AND the data you store in one project becomes reusable across every other project. Brand voice you captured for one client? Reuse it for the next. Audit data from three months ago? Still there. The Academy shows you how to use it without being a developer.
🔥 Project Memory
Claude Code uses CLAUDE.md files for per-project memory - brand voice, reporting rules, workflow standards, custom skills. Encode it once, applied every session automatically. Combined with Supabase, you get project-level instructions AND cross-project data. The Academy teaches how to structure memory so Claude Code compounds over time.
🔥 Managed Agents
Managed Agents is Anthropic's new agent infrastructure (public beta). Build a skill once in Claude Code, hand it to Managed Agents, and it runs as a production agent - on triggers or long-running. Daily dashboards, ongoing audits, onboarding workflows. The Academy shows you how to move skills into production without writing production code.
🔥 Routines
Routines are Claude's new capability for turning any skill into a recurring task - daily, weekly, or on a trigger. No cron jobs, no babysitting, no infrastructure. Perfect for the lightweight automations that don't need a full agent deployment. The Academy teaches when to use Routines vs Managed Agents and how to set both up without writing code.
🔥 Token Optimisation
Claude Code can chew through tokens fast if you don't know what you're doing. The Academy teaches the patterns we figured out the hard way - context management, session structuring, picking the right model (Opus vs Sonnet vs Haiku), sub-agents for cheap parallel work, and when to use high vs default effort. The difference between a $50/day session and a $5/day session.
How Your Team Works
No browser tabs. No switching between client logins. Every department, every client, runs from one place.
01
Type or speak the task in plain English. "Build last 90 days' performance report for client X. Include ROAS, CPA, and top 5 performing ads. Branded HTML." Claude Code does the rest.
02
Meta Ads, Google Ads, Klaviyo, Slack, Notion, Google Sheets - every client account connected at once through MCPs. No logging in, no exporting CSVs, no switching tabs. Live data, every client, instantly.
03
Client reports, landing pages, dashboards, audits - built and published to a live URL in seconds. The team reviews, refines if needed, sends the link. No FTP, no CMS, no waiting for a developer.
04
Every workflow saves as a reusable skill in the Skills Library. Next time any account manager needs that report, audit, or campaign - one command, any client. Then deploy it as a Managed Agent or Routine so it runs across the whole roster on a schedule.
Use Cases
Real client workflows. Real platforms. Real results from the first week. Across every client account.
🔥 Reporting
Right now, by the time your report reaches anyone, the data is already stale. Claude Code connects directly to Google Ads, Meta, and Klaviyo - pulls live performance data across every channel - and builds a dashboard that updates every day automatically.
🔥 Copywriting
Every brand has copy that's already converting - but nobody's extracted it, analysed it, or built a system around it. Claude Code pulls every headline, description, and email you've ever run and turns it into a brand-specific style guide.
🔥 Audits
Your accounts have wasted spend right now - in search terms, locations that don't convert, devices that underperform, and ad groups that haven't been touched in months. Claude Code scans everything in minutes and builds an action plan that tracks what gets fixed.
🔥 Campaigns
You know what campaigns to run. The bottleneck is building them. Claude Code writes the copy, uploads the creatives, configures the targeting, and launches across platforms from Terminal. Strategy to live campaign in a single session.
Claude Code reads your campaign calendar, pulls the brief, writes execution-ready sequences matched to your brand voice - subject lines, body copy, flows, CTAs. The planning that bottlenecks your email programme becomes the fastest part of the process.
🔥 Knowledge
Your business has generated thousands of data points - in emails, transcripts, Notion docs, Slack threads, campaign results. Claude Code connects to every platform, extracts it, structures it, and makes it searchable. Your history becomes your advantage.
🔥 Lead Gen
Pull prospect data, research their business, generate personalised outreach, and build branded proposals - all from a single brief. What used to take your sales team hours of research now happens in one session.
🔥 SEO
Connect to DataForSEO and Google Search Console. Pull keyword data, analyse competitor rankings, generate content briefs with search intent mapping, and track performance - all without leaving Terminal.
🔥 Operations
Pull data from Stripe, Xero, Notion, Slack, and Google Drive. Build automated dashboards that track revenue, project status, and team output. Turn scattered data across 10 platforms into one clear picture.
🔥 Meetings
Connect to any meeting platform that stores transcripts and index every conversation your team has ever had. Search across transcripts by topic, client, or keyword. Years of client intelligence made accessible in seconds.
🔥 Recruitment
Write role-specific job ads, generate skills test questions, build Slack new starter announcements, and create onboarding checklists - all from a role brief. Recruitment workflows that used to take a day get done in an hour.
🔥 Website
Run a full website audit across page speed, technical SEO, broken links, accessibility, mobile responsiveness, and code quality. Get actionable fixes and implement them in the same session.
The Shift
🔥 Before Claude Code
Every client report, audit, campaign build, brief - bottlenecked by the human who can do it. Hire more, train more, manage more. Margins compress as the roster grows. Senior analysts spend whole months on audits across the book. Every client deliverable is a billable-hour calculation.
🔥 After Claude Code
What used to need a senior analyst now happens during a coffee. Across every client account we manage. The team stops being the people who pull data, write copy, format reports, and upload creatives - they become the people who direct Claude Code to do all of it across the whole client book. Margin returns. Scope expands. The first few weeks are uncomfortable. Then it clicks.
The Competitive Reality
🔥 Other Agencies
The fastest-growing agencies are already building skills, connecting MCPs, and automating client execution through Claude Code. They're launching campaigns faster, finding waste sooner, and producing more creative variations per client than the agency next door. Every week your team isn't using this, the gap gets wider - and the pitch loses.
🔥 In-house Teams
A single in-house marketer with Claude Code can now produce the reporting, copy, analysis, and campaign output of a team of 3-4. If their in-house operator is shipping faster than your retained team, the retainer is at risk. The agencies that get their team onto this first don't just move faster - they structurally outpace everyone else. Every skill they build compounds.
🔥 Most agencies will be replaced
Audits sold by the hour. Reports invoiced by the project. Copywriting billed by the deliverable. All being eaten by an AI agent that does it across every client at once. The agencies that thrive are the ones that move into Claude Code first - and use it to expand scope, not defend the old model.
Proven Results
Not theory. Not a framework from a podcast. The same systems running right now across every client account in our agency.
With a full-funnel marketing approach and a fast-scaling framework, we took waterdrop AU from a standing start to over $1M/month in 11 months - and it's still growing fast.
1,046%
Revenue Growth
Premium Wagyu delivery brand in Hong Kong. 5 days from first conversation to their biggest sales event in history. November 2025 became their biggest month ever.
89%
YoY Growth
We scaled Aussie Broadband's customer base fast, transforming a regional service into an ASX-listed name, achieving 1,822% revenue growth.
1,822%
Revenue Growth
$500M+
Ad Spend Managed
20 yrs
In Ecommerce
64
Specialist Team
1,000+
Brands Scaled
2
Complete Playbooks
Award-Winning Agency
Obsessed with performance. Recognised as one of Australia's
leading digital agencies.
Cancel anytime. No contracts.
Our Edge
Every other Claude Code course is built by a solo creator who's never run a client account. This Academy is built by a 50+ person agency running 30+ live client accounts every day.
No. 1
Not 1 guru's opinion. A full agency team's frontline knowledge.
50+ specialists across lead gen, Meta, Google, email, CRO, SEO, and AI - 20 years of collective execution. Every other program is anchored to 1 person's story. Webprofits Academy is built on institutional knowledge that compounds across every client and every campaign in our agency book.
No. 2
What's working right now across real client books. Not what worked then.
Updated monthly from active client campaigns. The Meta algorithm from 12 months ago is not today's. Every monthly update reflects what our team is seeing and testing across real client accounts - not a framework built years ago for one founder's brand.
No. 3
The complete agency automation stack.
Most courses teach Claude Code in isolation. The Academy covers the full ecosystem: MCPs for every client platform, GitHub for client deployments, Supabase for cross-client memory and per-client data isolation, Managed Agents for production-grade deliverables, and Routines for scheduled work across the whole roster. Plus the token optimisation patterns that keep running costs sane at agency scale. Connected end to end. Built on real client accounts, refined every month.
What's Inside the Claude Code Training
From installing Claude Code for the first time to running your entire marketing operation through it. Step by step, across 115 lessons.
The Skills Library
The same skills the Webprofits team runs inside Claude Code every day, tested on real campaigns and shared in the Skills Library as they ship. Install them as-is or adapt them to your brand - including Claude Design, for building on-brand static ads, videos, landing pages and decks by describing what you want in plain English.
Testimonials
Real quotes from marketers who've been through it - and what they've built since.
I came in expecting a practical walkthrough and got that, but what stuck with me most was the reframing. The way you positioned Claude Code not as a tool to bolt onto your existing workflow, but as a fundamentally different way of operating.
Clear, well-paced, and obviously built by people who actually use this stuff every day. I walked away with both the confidence to get started and a completely new mental model for where marketing is heading.
Stephanie
Operations Manager
The guys did a fantastic job of helping me really understand the foundations of Claude Code. They explained a lot of the fundamentals that allowed me to go away and implement a lot myself.
If you're a brand founder this will save you hours of trial and error. Well worth the time and money.
David
Brand Founder
Before the course I was a bit anxious I was falling behind with AI, and now I feel at the cutting edge.
August was our biggest month in our business history by a long margin, and Claude Code played a large role in it. Thanks everyone for helping me get there!
Mitch
Agency Founder
Last month I spent hours trying to patch together 3 separate zaps (each with 8-9 steps) to automate our post-meeting summaries from Zoom. It was clunky and it wouldn't work correctly due to all the various break points.
This week, in 90 minutes Claude Code helped me build a new flow with one 2-step zap and a routine that runs on the hour. It automatically determines if it is a sales call, a client WIP call or an internal team call and sends the summary to the right client folder immediately. Probably saves 1 hour per week per account manager with this automation alone.
Luke
Agency Founder
Even for the smallest and most tedious tasks you can just get Claude to do it. So far I've had Claude fill out a legal form, organise 600+ Canva creative assets, recreate my entire SKU structure, create an entire product catalogue for Amazon, create my brand guide, reply to all of my emails and reorganise my mess of Google Drive.
I could go on but the list is literally endless. And honestly I'm still an amateur and newbie - I've only completed up to module 7 but I just couldn't wait to get started.
Quan
Ecommerce Founder
I'm still in the process of getting set up (it's A LOT!), but I'm really stoked that I got Claude Code to help me download all of our products from WooCommerce, input the LxWxH dimensions on 800 products following my rules, then reupload.
Crystal
Ecommerce Founder
I created a master portal page just for us. It's got the key internal reports, a multi-client pulse with the current results for all clients that reorders based on who's underperforming and overperforming, and a card for every client. It's gone from needing to bookmark and remember where every single thing was to one single page.
Any ad that runs in Meta automatically gets pulled out, uploaded into Cloudflare Stream and tagged to our naming conventions, so the videos are immediately playable on the dashboard. The clients love it. It costs like ten bucks a month and it's so seamless.
Liam
Agency Founder
I'm back because I finally launched my Shopify site yesterday that I built entirely with Claude, thanks to you.
There was so much data to untangle - all the variations and all the different things, all the settings. I've been copying SKUs for years, so I had to pull everything apart.
Isabel
Ecommerce Founder
Shopify doesn't bring in actual parcel dimensions - you enter the Australia Post parcel sizes and it picks one. That's not good enough for us, it has to all be exact. So Claude has built me a tool that populates every order with the exact dimensions, which is a game changer - otherwise it's my warehouse manager putting in every single dimension.
I did a demo with my warehouse manager and she just kept going, oh, so I won't have to do that manually, or that manually. It will be huge.
Deb
Ecommerce Founder
One of the things I've been trying to build for a while is a system for us to apply for grants from the councils to run our events. So many fields to fill, and finding the council with a grant that links exactly to the event you're running. I tried it before this course and it was hopeless. When I started the course and tried it with Claude Code it got a bit better. Then on the weekend I built it with Fable and it just did it.
It connects to our membership tool, works out how many members are from each council, picks up where the events are happening, searches for grants in that council and fills everything in as a draft for me to review. It's so good, and I just love it.
Mariona
Senior Marketing Operations Manager
Over the last couple of years I've been watching a lot of videos and getting involved in a few different groups, and this one's the one I've got the most out of. In terms of helping me get a return on my investment, I've found this one really good. Normally with the other ones I go, oh, I'm a bit busy.
I've been running the brand enrichment, product enrichment and Meta ads skills for a few products. It produced this presentation which I couldn't believe - to get thirty-six of these.
Matt
Owner of 38 retail stores
I can't believe how insanely valuable it is! I've been learning, building and experimenting with AI full-time for the last 18 months or so and have been running my own AIOS in Claude Code since May. But I've still learned so much in the Academy! I even took a 5K course that didn't teach me half of this stuff...
I love how you apply all of it in a very pragmatic way to agencies (which have been my habitat for the last 25 years so I can definitely see the value of it).
Joris
25 years in agencies
Is This For Your Agency?
Webprofits Academy isn't for every agency - and that's by design.
If you run an agency and want AI-native client execution, we believe Webprofits Academy is the best-fit program available.
Claude Code Training Academy For Marketers
The full Claude Code training your agency team needs. The Lead Generation and eCommerce Scaling playbooks, the eCommerce Masterclasses, a growing Skills Library, group consulting across 3 tracks, and the complete Claude Marketing Stack - all inside Skool. The same systems running across every client account in our 50+ person agency.
Takes 2 minutes. You'll book a call with our Head of Growth straight after. No coding experience required.
Cancel anytime No contractsFAQ
Everything you need to know before joining.
Does my agency team need to know how to code?
No. Claude Code runs in Terminal, but nobody on your team writes code. They talk to it in plain English - or literally talk to it using voice input. If they can describe what the client needs, Claude Code can do it. The Academy walks every team member through installing everything from scratch. No coding experience required.
How many seats does the membership include?
The membership is per seat. For agency teams, we recommend starting with 1-2 senior operators getting trained up first, then rolling Claude Code workflows out to the rest of the team via the Skills Library. Multi-seat agency packages are available - apply via the form below and we'll talk it through on the call.
Will Claude Code work across all our client accounts?
Yes. We run Claude Code across dozens of live client accounts every day - Meta Ads, Google Ads, Klaviyo, GA4, Search Console, and 50+ other platforms via MCPs. The Academy teaches per-client memory patterns (CLAUDE.md), per-client style guides, per-client data isolation in Supabase, and per-client deployment to GitHub. Built for agencies running multi-client books, not single-brand operators.
Do I need a separate Claude Code subscription?
Yes. Claude Code runs on an Anthropic subscription. Pro ($20/month) gets you started. Max ($100-$200/month) is what we recommend for agency operators running all-day sessions across client accounts - higher usage limits, Opus access, and the headroom to avoid hitting walls. The Academy shows you exactly which tier fits the team's workload.
What platforms can it connect to?
Anything with an API. The Academy covers Meta Ads, Google Ads, Klaviyo, Stripe, Xero, Google Drive, Slack, Notion, Fathom, DataForSEO, Supabase, GitHub, and 50+ more - all through MCPs (Model Context Protocol servers). If a platform has an API, Claude Code can work with it.
What's the difference between Claude Code and ChatGPT?
ChatGPT and Claude.ai are chatbots. You type a prompt, get an answer, copy it somewhere else. Claude Code is an AI agent that runs on your computer, connects to your actual platforms (Meta Ads, Google Ads, Klaviyo, Stripe, Notion), and does the work directly. It builds reports, launches campaigns, writes copy from real data, and remembers what you've taught it.
How long does the Claude Code setup take?
The initial setup (Terminal, Claude Code, GitHub, first MCP connection) takes 2-3 hours. After that, each new platform connection takes 10-15 minutes. The Academy walks you through every step - and you can lean on the consulting calls and community if you get stuck.
What exactly do I get when I join?
Full access to the Lead Generation and eCommerce Scaling playbooks (each covering every channel end to end), the eCommerce Masterclasses, the V2O Framework, the Claude Code for Marketers training, the growing AI Skills Library and full prompt library, group consulting calls across 3 tracks each week, and the private operator community - all hosted inside Skool. Everything is available from day one.
Who are the specialists behind the content?
Every playbook is built by the Webprofits specialist team - the same 50+ person team that runs campaigns for brands like Ninja, Shark, and waterdrop. These aren't guest instructors - they're the people executing campaigns every single day. The group consulting calls feature active specialists across every channel - not a single founder's framework.
What's the AI Skills Library and how often is it updated?
The AI Skills Library is a growing library of Claude Code skills built and tested inside Webprofits - skills for ad creation, reporting, audits, content, creative strategy, and campaign building. New skills are added and refined regularly based on what's working on real campaigns. Members can plug them in as-is or adapt them to their own brand. It's the single most valuable feature of the membership - because the platforms and the AI models don't stand still.
What size agency gets the most value?
The Academy is designed for agencies running multi-client books across Meta, Google, email, SEO, or all of the above. If you're a 1-person freelancer the playbooks may be more depth than you need. Mid-size agencies (10-100 person, 10+ live client accounts) get the most leverage - that's exactly the scale these systems were built for inside Webprofits.
How do the group consulting calls work?
There's a live group call 3 days a week, 2-3pm Sydney time, and each call has its own focus so you can join the ones that match what you're working on. Monday is Launchpad (getting set up, connecting your tools, and fixing what's stuck). Wednesday is Marketing & operations (campaigns, ads, SEO, creative and copy, email and lifecycle, plus reporting, dashboards and getting your team to adopt AI). Friday is Agency (internal ops and client success, for the agency owners). Each call is hosted by a Webprofits specialist, with live Q&A, account breakdowns, and skill builds. Every call is recorded and added to the Skool community so nothing is missed.
Can I cancel anytime?
Yes. No contracts, no commitments, no cancellation hoops. Cancel anytime from your account settings.
Won't Webprofits compete with my agency?
No. Webprofits runs ecommerce and lead gen brands directly - not white-label client work for other agencies. Our client brands are typically not the same brands other agencies serve. The Academy exists because we believe agencies that move into Claude Code first will outpace the rest, and we'd rather train our peers than watch the industry stay stuck.
Why teach this instead of keeping it for ourselves?
Because the agencies that don't move into Claude Code aren't going to compete with us - they're going to lose retainers to in-house teams who already moved. The bigger industry shift is hourly agency work being eaten by AI. We'd rather lift the agencies that want to make the shift than watch the model collapse.
How much time does the team need to commit?
The playbooks are designed to be used as the team needs them - not as a linear course. Most agency members spend 2-3 hours per week per seat engaging with playbook content, dropping into the group consulting calls, and deploying skills from the AI Skills Library. New skills take minutes to install and can save hours per client account per week once running.
Is this available outside Australia?
Yes. While Webprofits is an Australian-headquartered agency, the frameworks and playbooks are built for agencies running lead gen and ecommerce client work anywhere. Our 50+ specialist team operates across 5 continents, and the strategies apply globally. The consulting calls and Skool community include agency members from around the world.
What platforms does the content cover?
The two core playbooks - Lead Generation and eCommerce Scaling - each cover every channel end to end: Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max, Display, YouTube), Email/Klaviyo, CRO, and SEO - plus Microsoft Ads and TikTok on the lead gen side, and new product development on the ecom side. The eCommerce Masterclasses go deeper on attribution and scaling, and the AI Skills Library and group consulting calls cover all channels plus emerging platforms.
Tell us about your agency and book a call with our Head of Growth.
We believe there's always a smarter, faster + better way of doing things
