The Skills Library
The skills we run on live client work - yours to install
The same skills the Webprofits team runs inside Claude Code every day, tested on real campaigns and shared in the Skills Library as they ship. Install them as-is or adapt them to your brand - including Claude Design, for building on-brand static ads, videos, landing pages and decks by describing what you want in plain English.
Design & creative
- Claude Design - onboard your brand once, then make static ads, videos, landing pages and decks by describing them in plain English
- Brand style - your accent colour, fonts and logo pulled from your live site into a design system every other skill picks up
- Meta ads creative - a launch-ready Meta ad pack and a Meta-only style guide built from 24 months of ad data
- Competitor Meta ads review - every live ad a rival is running, broken down into hook, angle and offer
Audits & reporting
- Meta ads audit - 30-day, 12-month and lifetime data, the ads above the scaling threshold and the dormant winners worth reactivating
- Ecommerce Google Ads audit - the full deep audit across campaigns, products and search terms before any takeover
- Lead gen Google Ads audit - the same depth through a cost-per-lead lens, conversion setup first
- Performance reporting - client-ready reports for any channel, checked against 36 structural rules before you see them
Research & copy
- Brand enrichment - the first skill to run on any new brand: site, catalogue, reviews, competitors, regulatory context
- Product enrichment - keyword research, competitor pages, Reddit and reviews for how real people talk about 1 product
- Direct response copywriting - trained on 533 classic ads and 3 foundational copywriting books
- Full landing page builder - client site, offer and traffic source in, a deployable page out
- Style guide builder - a scored copy style guide per channel from 24 months of your own performance data
- Translate - native-quality translation, graded independently by 2 helper agents
SEO & content
- SEO measurement - from nothing measured to a live SEO dashboard in 1 run, then re-measured every loop
- SEO onsite - every page graded against 39 on-page rules, ranked against your goal, 1 page per fix
- Content style guide + service pages style guide - writing guides grounded in the brand's own corpus and live rankings
- Content brief + content writer - from a topic to a finished, fact-checked article in the client's voice
Thinking skills
- Council - 3 to 5 viewpoints that argue against each other before you commit to a big decision
- Red team - 6 adversarial roles attack your plan before a client sees it
- First principles, creative and iterative depth - structured reasoning frameworks, no APIs, no file output
- Anti-fabrication, data integrity and fact-check - every number traces to a source or it doesn't go in
- CLAUDE.md audit - the file Claude loads every session, read line by line for what's stale and what it ignores
Memory, security & Routines
- The full memory system - 2 commands and 1 database, so every session compounds on the last
- Encryption setup - real password protection for reports and dashboards on GitHub Pages, not security theatre
- Security audit - 14 check layers across any repo for exposed secrets, credentials and client data
- Claude security audit - the 5 layers that keep keys out of the conversation, checked for you
- AgentMail Routines - scheduled jobs in the cloud that email you the result